9 Guides to Improving Your Google Rankings
1.Know The Google Ranking Algorithm
Google executives said that Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced.
It would also seriously compromise Google’s mission statement:
“Google’s mission is to organize the world’s information and make it universally accessible and useful for all user.”
2.Assess Your Current Search Ranking
In order to improve your ranking, you’ll need to know where you standing right now. Thankfully, there are several tools and resources that can help you to make your website in Google ranking.
Next, it’s important to check site speed. If your website is slow, you have little chance of a high search position. This problem will affect your ability to convert and sell new customers.
If this happens, it doesn’t matter what your website on-page SEO, meta description, or title tags are. Even if you’re a giant like Walmart, the search algorithm will punish you.
3.Track and Measure The Right Metrics
It’s time to track some vital metrics of your site to find out what other factors you need to improve. Here are the most important metrics to assess that you must be know.
It’s important to know how many visitors find your website via Google. To find out how many visitors reach your website, log in to your Google Analytics account and check out the acquisition channels report.
4.Ensure Your Website is Mobile-Friendly
According to Smart Insights, more U.S. people prefer searches on mobile devices than on desktops.
While some algorithm changes by Google remain unclear, Google left nothing to the imagination when it comes to mobile. The pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.
5.Diagnose and Fix Your Current Penalties
Now you understand how to search ranking and have set up tracking for the most important metrics, it’s time to analyse your site in detail to see if there are any penalties in effect.
This is basic because there is no point in promoting or link building to an unhealthy site.
To achieve that, you need to identify and eliminate unhealthy links. There are many free tools to help you identify unhealthy links.
To avoid over-optimization, follow these two guidelines:
- Avoid excessive keyword text – If you want to link to your inside pages on a point, like “link building strategies” don’t use that same keyword term as your anchor text. Instead, use something like “learn more about link building” or a combination of a common plus the exact keyword.
- Avoid irrelevant links –What’s the point of linking to your acupuncture treatment site using “best travel trainer” as your anchor text? It doesn’t sensation to improve Google rankings and could actually result in a Google penalty.
6.Improving SEO with Keyword Research
When you have gotten rid of unnatural links, now time to improve on page SEO the right way. The essential requirement of an effective inbound marketing strategy is keyword research.
You won’t get far in your online business without mastery how it works. To be effective, you need to careful the keywords that your target audience is using to find your site. That is why Alexa can help you work out potential demographic.
7.Increase Google Ranking with SEO
They’re still a big part of how your site will carry out. Make sure that every one of your title tags is descriptive, unique, and accommodate to your targeted keywords.
Avoid using the same keywords and title tags often. This way, you’ll variegate your opportunities while avoiding cannibalizing your own efforts.
Sitemaps also provide precious metadata about pages on your site, like when they were last updated, how often you make changes, and how the page reveal to other pages on your site.
8.Use Your Keywords To Create Great Content
Optimize for information keywords and upgrade your search ranking by writing creative and detailed content while enhance it with descriptive meta description and title tags.
This process can attracts customers, gets your content shared on social media platforms and get relevant and high authority sites naturally.
Every story must have an ending. Once you capture your reader’s attention, they will expect you to let them in on the solution. After all, your story is supposed to solve a problem, not nurture it.
Learn the questions keyword that brought your visitors to your site to begin with. Then use diverse types of content to answer those questions. For example:
- Animated GIFs
- Checklists
- Demos
- Ebooks
- Email series
- Guides
- Infographics
- Podcasts
- Videos
- Webinars
9.Build Links The Right Way
Link diversity is the best way to generate Google friendly links and improve Google rankings while avoid the penalty radar.
Old techniques like directory submission, wiki sites, forum marketing and even guest blogging and press releases don’t work as well as they did in the past.
To get a diverse inbound link profile, write page content that will gain links from local, regional, and international sites relevant to your own site.
Then, you’ll build a natural link profile with natural, targeted on page SEO that will confront anything Google throws at it
